Sat in the heart of Hoxton, the uber cool area of E1, the Hoxton Hotel has been open around 3 years. It was my first stay. Public areas are lovely, really cool, nicely designed and a real feeling of spaciousness. At night, it came alive with lots of diners, people having drinks and talking. Checking in, I felt the front desk could have done better, all my attempts at starting a conversation were cut pretty well dead. It felt very cold and matter of fact, one of the basics that so many hotels get wrong. Everyone is dressed very casually, part of the overall "image" of the hotel and that contributes to the look/feel the hotel is trying to create. My room (number 624) was at the end of a corridor and looked out onto the back of an office block where they could see right into the room (I pulled the curtains over most of the time). Overall it was comfortable enough, however I felt it lacked a bit of character. Classic concrete coloured wall, wenge coloured furniture and fittings. Bathroom was modern, with shower (no bath) and Aveda toiletries, my shower leaked which flooded the bathroom floor (I reported it the following morning, so will no doubt be sorted). Plus points are free wireless, free safe and the cute breakfast bag that you hang outside your door for the morning. I hired a meeting room too, which I found to be really good. No noise. Good facilities and plenty of refreshments on hand whenever you want them. Parking is a bit of a challenge, outside the hotel is a red zone, so you'll need to go round the back if dropping off. Tube wise, Old Street is only a short walk away. There are plenty of nice restaurants around the hotel, I booked a table at The Rivington Grill round the corner, which was really nice, no real complaints other than the "non personality" staff, that's London for you. Overall the Hoxton Hotel is a nice hotel, they've thought through conceptually what they stand for, the public areas are lovely and the rooms comfortable. I liked their quirky signs in the room, the bills that said "here's the damage" at the top. If they sort the welcome out, I'd go back.
Official Rating 5*
My Rating 4P